Creative conceptualization and end-to-end art direction for the high-end 2025 lifestyle campaign for The Macallan. Operating within the standards of the luxury sector, I worked on guiding the visual narrative from initial moodboards and pre-production to on-set execution for static and motion assets, serving as the creative bridge between the client and the technical crew managing real-time feedback. In post-production, I supervised image retouch and colour grading, and stepped in as Motion Designer to edit and animate the final video deliverables.