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Creative & Art Direction
Everything starts with an idea and a vision. I develop creative proposals tailored to each brief, from moodboards, references and initial concepts to static and video mock-ups. For shoots, I handle pre-production (set design, wardrobe, make-up, locations, casting and shot lists) and art-direct on set, acting as the bridge between client and crew. I also design key visuals and final artwork in Photoshop and Illustrator. Once the idea is established, I can lead the team to keep the project consistent through to delivery.
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Motion Design & Animation
Concept frames, styleframes, storyboards and animatics. 2D animation and VFX in After Effects (motion branding, logo animation, titles, kinetic typography, infographics) and frame-by-frame cel animation in Photoshop. Generative and creative-coding pieces for installations and projection mapping.
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Directing & Editing
Directing proposals (locations, casting, camera and editing style, music treatment) and storyboards. Video editing in Adobe Premiere, including music search and edit references.
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Post-production & Delivery
Sound editing, supervision of retouching and colour grading, and final exports and versioning for every format: online and social, TV and DOOH.

