L’Asseguradora Mútua Terrassa — “Estem fets per tu”
L’Asseguradora Mútua Terrassa wanted a spot to promote the insurer with one clear message: it is made for you, whoever you are. Built on the line “Estem fets per tu” (“We’re made for you”), the 20-second spot brings together a diverse cast of different ages, genders and backgrounds, each reading a fragment of the script.
I directed the shoot, recording the whole cast delivering the lines, and the real work happened in the edit. I selected the best take for each person, both gaze and intonation, and built a graphic composition of framed fragments that come together on screen while the different voices complete one another’s lines.
I also developed the graphic campaign from the same visual concept across press, digital and OOH. The spot aired on TV3, local television and online.
Client: L’Asseguradora Mútua Terrassa
Production Company: 023
DOP: Xavier Garriga
Photographer: Bito Cels
Sound: Albert Royo / Polart Digital Sound
Year: 2020
Role: Director & Editor — shoot direction, editing, post-production and graphic campaign