HP needed a short, engaging video summarising its 2023 fiscal achievements. The source material ran to several pages, so the challenge was to condense it into something visually compelling without becoming long or dull.

I started by designing styleframes that proposed an attractive look built on HP’s brand guidelines, using gradients generated from the brand palette to give the data visual impact. Once the look was approved, I animated the whole video in 2D (icons, typography and gradients) at 60fps for a smooth, polished finish.

(The video has been edited so as not to reveal HP’s internal information)